Every year, Yutong buses totally run 43,000,000,000 kilometers and carry
As the Ghanaian market has seen a downturn since 2012, and few Yutong buses were sold in Ghana.
The majority of clients in Ghana are private users, commuter clients, churches, schools and small-scaled passenger transport companies, which are widely distributed. Through the public media and advertising boards, Yutong informed the clients about its service month activity and the launch of new models so as to attract clients from different areas.
From July 9th to 15th 2014, with the new bus model ZK6122H9, Yutong carried out a tour exhibition themed with “YUTONG BUS，DRIVE YOUR VALUE!” in major cities, i.e., ACCRA-CAPECOAST-TAKORADI-TARKWA-KUMASI. The launch ceremony of the new bus was held in ACCRA, and four advertising boards were set up in the passenger transport stations in ACCRA and KUMASI (the first and second largest passenger transport centers). On the local newspaper - DAILY GRAPHIC, the advertisement on Yutong’s new products and service month activity was published. Through these marketing measures, the intended orders and information of end users were collected and the Yutong brand was promoted.