Every year, Yutong buses totally run 43,000,000,000 kilometers and carry
☺It is said by the bus industry professionals that it is the one who possesses the customers and whose sales and service modes are easily accepted by customers can win the market. Nowadays, the role of customers becomes increasingly important. How do you think of that the bus builders begin to shift their focus from “products” to “customers”- the real master of the market?
The bus builders need to migrate from product focus to enhance their export strategy. This can be done in a number of ways:
By pitching up overseas market presence through agents or by direct activities - there is a pitfall on direct activity of not only limited market knowledge but also local regulations. working with import agents on coordinated bus product exhibitions, design annual marketing plans with agents.
☺The bus market in Africa has developed quickly in recent year and many automobile brands stream in to take a slice of the market. Do you think what experience the African bus market should learn from the mature European and American markets and what kind of competition mechanism needs to be introduced to enhance its own development?
Mature USA and Euro auto makers have used a combination of export strategies centered on local vehicle assembly in markets such as RSA, Nigeria and even Zimbabwe in the 1980s to 1990s.
However, recently trends have shown scaling down of such operations as economies of scale and input costs become the driving factors of production. Therefore, bus makers need to design country market specific plans to cater for tariff barriers, local content, and to take advantage of investment incentives that may be offered. Africa is an emerging bus market that needs specific solutions. For example, YUTONG can set up a regional bus distribution centre in Zimbabwe after negotiating with the Zimbabwe Government and co-opting indigenous partners thereby selling the RHD units in SADC.
☺What do you think the bus builders should do according to the characteristics of African market in order to better fulfill the customers’requirements on products and services?
Partly answered in (2) above. Bus builders can set up regional bus distribution centers (RBDC) to align products to local conditions.
☺Could you please tell me why you chose Yutong as the partner? What kind of impression Yutong gave you during the process?
Puzeys chose YUTONG because of a number of products and technological factors. YUTONG can withstand the African road conditions better than the nearest rival. Yutong is designed for our roads and offers the comfort and functionality at a reasonable and fair price. It's a total package that YUTONG offers for its chosen products per market segment.
☺Through the cooperation with Yutong, you must have an in-depth understanding of Yutong. What kind of expectations do you have to Yutong’s performance in the African market in the future?
I expect YUTONG Bus Company to continue offering superior transport solutions globally and in particular to Africa.