Recently, Yutong successfully held the 8th Yutong Cup Invitational Golf Tournament. Themed with “Green Yutong, Warm Invitation”, the activity invited customers and partners to attend the tournament. With experience and reputation accumulated during the golf tournaments held in the past years, the activity has become a unique and well-known event of Yutong Bus Company, which is dubbed as Yutong’s sample marketing campaign for overseas customers.

The tournament in this year hit record high both in size and participant number. Yutong has invited over 130 key customers and dealers from 13 countries and regions including the Philippines, Singapore, Israel, Ghana and Hong Kong. During the activity, Yutong also organized the customers to visit the Yutong New Energy Bus Plant and the plants of Yutong Heavy Industries and Yutong Specialty Vehicle, helping them to better know about Yutong and comprehensively showcasing Yutong’s corporate strength and cultural deposits.

Choosing Zhengzhou, where the Yutong Bus Company is located, as the site of the activity is aimed to deepen customers’ understanding on Yutong in a bid to maintain a good relationship with Yutong and broaden the cooperation channels of both sides.

The golf tournament has not only established a platform for customers, dealers and Yutong to learn golf skills and make communication with each other, but also made them personally feel Yutong’s corporate culture of “customer-orientation”. The successful conclusion of the tournament has laid a solid foundation for the maintenance of customer relationship and enhancement of making deals in the future, thus bringing customers’ loyalty on Yutong brand to a new height.