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Yutong launches F12 in Mozambique

2014.09.12

 

The competition of bus builders is becoming increasingly fierce in the global market, and Africa is no exception. Regarding the competition of domestic and international bus brands in the market, Yutong needs a more competitive bus model to further cement its status in Africa and also explore the new market. Under this circumstance, Yutong, with its all-out efforts, developed a new bus model F12 which is specifically designed for the African market. The brand new styling, smooth lines, appealing appearance, eye-catching headlamp, extra-large luggage compartment, lowered engine and catching interiors bring you a new visual impact and upgraded functionality and performance.

Yutong launches F12 in Mozambique

Launch ceremony of F12 held in Maputo, capital city of Mozambique

Recently, Yutong launched F12 in Maputo, capital city of Mozambique. With the publicity of media advertising in advance, over one hundred customers attended the launch ceremony. The mayor of Maputo made a detailed introduction of the vehicle in front of the media and appreciated Yutong’s contribution to the improvement of local traffic condition in these years. Ten bus operators of Maputo delivered speeches one after another in the event, and they all praised the superior quality of Yutong buses as well as the considerate service.

Yutong launches F12 in Mozambique

Mayor of Maputo in an interview with local media

Three leaders from local banks have provided preferential financing on site after seeing that Yutong buses were so popular among the customers. A customer even wanted to purchase the show bus directly. After the explanation by Yutong staff, the customer turned to placing an order of five units. Some customers boarded the new bus and took photos.   

Yutong launches F12 in Mozambique

Ad and coverage of F12 on local media

After a three-month promotion, F12 has achieved a great success, getting orders totaled nearly 100 units and obtained intended demands of about 130 units. The unprecedented repercussion re-consolidate Yutong’s leading role in the African market. 

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